Boost Revenue and Brand Exposure with Pinwheel's Store Tool
Jennifer Speak • February 18, 2025
Pinwheel’s Store Tool integrates merchandise sales directly into event registrations and recruitment campaigns. Whether you're selling branded t-shirts, water bottles, or raffle tickets, the tool ensures everything is available in one place – right when participants are engaged and have a payment method handy, increasing the likelihood of purchases.
And it’s not just about generating revenue—branded merchandise strengthens participants' and volunteers' connection to your cause. Every t-shirt worn or water bottle used serves as a lasting reminder of your mission, encouraging future involvement.
Sell Products with Ease
Merchandise sales can benefit from the flexible options offered in the Pinwheel Store Tool. You can:
- Offer products with multiple attributes like size, color, and/or gender.
- Restrict certain products to specific event categories; for example, sell "26.2 Mile Warrior" t-shirts only to marathon participants, while keeping them unavailable to the 5K registrants.
- Allow customization, such as adding names to race bibs, jerseys, or yard signs.
- Require a merchandise purchase with event registration, for instance, bundling gala tickets with dinner packages.
- Offer upgrades, such as premium materials for t-shirts (cotton vs. technical fabric).
- Sell items at either the participant or transaction level - participant-level sales enable personalized selections like T-shirt sizes or meal choices for each registrant, while transaction-level sales allow quick and easy purchases of any item.
Manage Limited Quantities
Do you have a limited number of items, such as 50 exclusive tote bags or 10 signed posters? No problem. The Store Inventory Tool lets you set quantity limits, so you can:
- Avoid overselling.
- Automatically track remaining inventory.
- Create urgency for buyers to act quickly.
Clear Out Leftover Inventory
Left with extra items from previous events? Turn them into revenue by listing them in the current event or campaign’s store, using the inventory tool to manage available quantities. Not only does this help clear inventory and generate sales, but it also provides additional opportunities for participants and volunteers to support your cause.
If you have questions about how to set up the tool, contact our team to get started, or visit the Pinwheel Help Center.
Happy selling!









